---
title: Blogs | Marketing
description: Marketing | Meta description for blogs
---

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  # BALANCE
  
  Take control of your finances with BalanceCA, your trusted partner for all your accounting and financial needs. We are dedicated to helping individuals and businesses achieve financial wellness, allowing you to focus on what truly matters.
  
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  ## BALANCE
  
   Take control of your finances with BalanceCA, your trusted partner for all your accounting and financial needs. We are dedicated to helping individuals and businesses achieve financial wellness, allowing you to focus on what truly matters.
  
  [Learn More](https://balanceca.nz/income-tax-cal)
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# Blogs

## Latest Articles

- All
- [Business](https://balanceca.nz/blogs/tag/business)
- [Marketing](https://balanceca.nz/blogs/tag/marketing)
- [SMM](https://balanceca.nz/blogs/tag/smm)
- [News](https://balanceca.nz/blogs/tag/news)
- [SEO](https://balanceca.nz/blogs/tag/seo)

[![iori](https://balanceca.nz/hubfs/blog_6-2.png)](https://balanceca.nz/blogs/test-blog-0-1-0) Marketing

#### [BUSINESS WELL-BEING – TAKE A WELLNESS CHECK](https://balanceca.nz/blogs/test-blog-0-1-0)

 As business owners, we know the pressure of being the person in charge and the driving force behind a business. It can be a stressful experience which....

[![iori](https://balanceca.nz/hubfs/Dec-MC.png)](https://balanceca.nz/blogs/christmas-message-from-the-balance-team) Marketing

#### [CHRISTMAS MESSAGE FROM THE BALANCE TEAM](https://balanceca.nz/blogs/christmas-message-from-the-balance-team)

 It’s been a busy year for the team at Balance. Once again, we have enjoyed the relationships that have grown throughout the year.

[![iori](https://balanceca.nz/hubfs/Dec-Health-Safety.png)](https://balanceca.nz/blogs/implementing-health-and-safety-so-it-sticks) Marketing

#### [IMPLEMENTING HEALTH AND SAFETY SO IT STICKS](https://balanceca.nz/blogs/implementing-health-and-safety-so-it-sticks)

 Have a health and safety policy and plan in place? Great! But how can you ensure everyone’s 100% on board?

[![iori](https://balanceca.nz/hubfs/Dec-Holiday-Pay.png)](https://balanceca.nz/blogs/holiday-pay-sorted) Marketing

#### [HOLIDAY PAY SORTED?](https://balanceca.nz/blogs/holiday-pay-sorted)

 Working out what an employee gets paid for taking a day off on annual leave is not always easy.

[![iori](https://balanceca.nz/hubfs/Dec-CSR.png)](https://balanceca.nz/blogs/does-your-business-have-a-csr-strategy) Marketing

#### [DOES YOUR BUSINESS HAVE A CSR STRATEGY?](https://balanceca.nz/blogs/does-your-business-have-a-csr-strategy)

 Having a corporate social responsibility (CSR) strategy was something that used to be the sole preserve of giant corporations.

[![iori](https://balanceca.nz/hubfs/Nov-Starlink.png)](https://balanceca.nz/blogs/could-starlink-solve-your-rural-connectivity-issues) Marketing

#### [COULD STARLINK SOLVE YOUR RURAL CONNECTIVITY ISSUES?](https://balanceca.nz/blogs/could-starlink-solve-your-rural-connectivity-issues)

 Good, reliable, fast internet in rural and remote locations is a bit of an urban myth. When the traditional broadband internet network can’t reach you....

[![iori](https://balanceca.nz/hubfs/Nov-Onboard.png)](https://balanceca.nz/blogs/why-employee-onboarding-is-so-important) Marketing

#### [WHY EMPLOYEE ONBOARDING IS SO IMPORTANT](https://balanceca.nz/blogs/why-employee-onboarding-is-so-important)

 Nothing says “Welcome to the company, we’re so happy to have you join us” like a good onboarding process.

[![iori](https://balanceca.nz/hubfs/25-years-full-team.jpg)](https://balanceca.nz/blogs/25-years-of-service-celebrated) Marketing

#### [25 YEARS OF SERVICE CELEBRATED](https://balanceca.nz/blogs/25-years-of-service-celebrated)

 Two members of the Balance team have recently celebrated 25 years of service with the Institute of Chartered Accountants Australia New Zealand (CAANZ)....

[![iori](https://balanceca.nz/hubfs/brooke-2.png)](https://balanceca.nz/blogs/brooke-reuters-promoted-to-partner) Marketing

#### [BROOKE REUTERS PROMOTED TO PARTNER](https://balanceca.nz/blogs/brooke-reuters-promoted-to-partner)

 We’re thrilled to announce that as of 1 October 2022, Brooke Reuters has been promoted to Partner, and joins our existing partners Craig McKinnon, Yvo....

[![iori](https://balanceca.nz/hubfs/Oct-Smart-Movers-Webinar-Slide-2-2048x1152.jpg)](https://balanceca.nz/blogs/smart-movers-webinar) Marketing

#### [SMART MOVERS WEBINAR](https://balanceca.nz/blogs/smart-movers-webinar)

 Balance and Smart Movers invite you an online webinar on the latest Economic Update. The webinar is Thursday 3 November at 12pm and Mark Lister, Inves....

[![iori](https://balanceca.nz/hubfs/Oct-Staff-Contract.png)](https://balanceca.nz/blogs/drawing-up-a-new-staff-contract-this-summer) Marketing

#### [DRAWING UP A NEW STAFF CONTRACT THIS SUMMER?](https://balanceca.nz/blogs/drawing-up-a-new-staff-contract-this-summer)

 As we now head towards the end of the year and the coming Christmas rush, it can be easy to miss something in your new staff members’ contracts. To en....

[![iori](https://balanceca.nz/hubfs/Oct-Seminar.png)](https://balanceca.nz/blogs/balance-seminar-at-whanganui-chamber-of-commerce) Marketing

#### [BALANCE SEMINAR AT WHANGANUI CHAMBER OF COMMERCE](https://balanceca.nz/blogs/balance-seminar-at-whanganui-chamber-of-commerce)

 Come along to our informative seminar at the Whanganui Chamber of Commerce, aimed at small to medium size businesses. Brooke and Craig will be talking....

[![iori](https://balanceca.nz/hubfs/cashflow.jpg)](https://balanceca.nz/blogs/should-i-focus-on-profits-or-cash-flow-1) Marketing

#### [SHOULD I FOCUS ON PROFITS OR CASH FLOW?](https://balanceca.nz/blogs/should-i-focus-on-profits-or-cash-flow-1)

 Everyone knows how important turning a profit is for the successful running of a business. However, if you’re looking to create a stable, long-term bu....

[![iori](https://web.archive.org/web/20230125013318im_/https://balanceca.nz/wp-content/uploads/2022/06/InnovatelogoColourWNUI.png)](https://balanceca.nz/blogs/innovate-whanganui-awards-2022) Marketing

#### [INNOVATE WHANGANUI AWARDS 2022](https://balanceca.nz/blogs/innovate-whanganui-awards-2022)

 The Innovate Whanganui Awards are in their second year. It’s a local competition based on the “Dragon’s Den” idea that supports an entrepreneur from i....

[![iori](https://web.archive.org/web/20230125013405im_/https://balanceca.nz/wp-content/uploads/2022/06/cogs.png)](https://balanceca.nz/blogs/is-your-cost-of-sales-affecting-your-gross-profit) Marketing

#### [IS YOUR COST OF SALES AFFECTING YOUR GROSS PROFIT?](https://balanceca.nz/blogs/is-your-cost-of-sales-affecting-your-gross-profit)

 How much does it cost you to produce your product(s)?

[![iori](https://web.archive.org/web/20230125013513im_/https://balanceca.nz/wp-content/uploads/2022/06/1200px-Logo_Inland_Revenue_Department.svg_.png)](https://balanceca.nz/blogs/the-covid-19-small-business-cashflow-scheme-sbcs) Marketing

#### [THE COVID-19 SMALL BUSINESS CASHFLOW SCHEME (SBCS)](https://balanceca.nz/blogs/the-covid-19-small-business-cashflow-scheme-sbcs)

 The Inland Revenue Small Business Cashflow Scheme (SBCS) was announced to support struggling small and medium businesses with a loss of actual revenue....

[![iori](https://web.archive.org/web/20230125013540im_/https://balanceca.nz/wp-content/uploads/2022/05/Balance-budget-photo.jpg)](https://balanceca.nz/blogs/key-points-from-the-2022-budget) Marketing

#### [KEY POINTS FROM THE 2022 BUDGET](https://balanceca.nz/blogs/key-points-from-the-2022-budget)

[![iori](https://web.archive.org/web/20230125013608im_/https://balanceca.nz/wp-content/uploads/2022/05/inflation-money-1024x577.png)](https://balanceca.nz/blogs/high-inflation-what-does-it-mean-for-your-business) Marketing

#### [HIGH INFLATION: WHAT DOES IT MEAN FOR YOUR BUSINESS?](https://balanceca.nz/blogs/high-inflation-what-does-it-mean-for-your-business)

[![iori](https://web.archive.org/web/20230125013705im_/https://balanceca.nz/wp-content/uploads/2022/05/procurement-edited.png)](https://balanceca.nz/blogs/how-to-improve-your-procurement-spending) Marketing

#### [HOW TO IMPROVE YOUR PROCUREMENT SPENDING](https://balanceca.nz/blogs/how-to-improve-your-procurement-spending)

[![iori](https://web.archive.org/web/20230125013729im_/https://balanceca.nz/wp-content/uploads/2022/05/Calculator-683x1024.png)](https://balanceca.nz/blogs/how-an-accountant-supports-your-business-development) Marketing

#### [HOW AN ACCOUNTANT SUPPORTS YOUR BUSINESS DEVELOPMENT](https://balanceca.nz/blogs/how-an-accountant-supports-your-business-development)

[![iori](https://balanceca.nz/hubfs/balanced.jpg)](https://balanceca.nz/blogs/balance-chartered-accountants-officially-extends-its-support-into-taranaki-1) Marketing

#### [BALANCE CHARTERED ACCOUNTANTS OFFICIALLY EXTENDS ITS SUPPORT INTO TARANAKI](https://balanceca.nz/blogs/balance-chartered-accountants-officially-extends-its-support-into-taranaki-1)

 The Partners of Balance Chartered Accountants and Business Advisors are proud to announce that, as of the 1 April 2022, Laurie Jordan Accounting and B....

[![iori](https://web.archive.org/web/20230125013826im_/https://balanceca.nz/wp-content/uploads/2018/05/rawpixel-602154-unsplash-1024x817.jpg)](https://balanceca.nz/blogs/balance-chartered-accountants-officially-extends-its-support-into-taranaki) Marketing

#### [HOW MUCH TIME SHOULD YOU SPEND ON STRATEGY?](https://balanceca.nz/blogs/balance-chartered-accountants-officially-extends-its-support-into-taranaki)

 HOW MUCH TIME SHOULD YOU SPEND ON STRATEGY? We see many business owners, who work tirelessly in their businesses and are excellent at what they do, ne....

[![iori](https://balanceca.nz/hubfs/male-hand-with-pencil-cup.jpg)](https://balanceca.nz/blogs/business-tips-writing-a-mission-statement) Marketing

#### [BUSINESS TIPS: WRITING A MISSION STATEMENT](https://balanceca.nz/blogs/business-tips-writing-a-mission-statement)

 You’ve had your initial business idea and written a plan. But do you know WHY you’re creating this business, or HOW you’ll deliver your end product/se....

[![iori](https://balanceca.nz/hubfs/medium-shot-blurry-woman-holding-cubes.jpg)](https://balanceca.nz/blogs/the-pros-and-cons-of-helping-your-child-to-buy-a-house) Marketing

#### [THE PROS AND CONS OF HELPING YOUR CHILD TO BUY A HOUSE](https://balanceca.nz/blogs/the-pros-and-cons-of-helping-your-child-to-buy-a-house)

 The ‘Bank of Mum and Dad’ is one of New Zealand’s largest lenders, with between half and 70% of all first-time buyers estimated to be getting assistan....

[![iori](https://balanceca.nz/hubfs/human-resources-concept-with-man.jpg)](https://balanceca.nz/blogs/five-steps-to-seamless-hiring) Marketing

#### [FIVE STEPS TO SEAMLESS HIRING](https://balanceca.nz/blogs/five-steps-to-seamless-hiring)

 So you’ve found the right person for the job, now what? Here are the next five steps you need to take. Step 1: Make an offer Check the candidate can l....

[![iori](https://balanceca.nz/hubfs/tax-incentive-audit-benefit-cash-payment-income-concept.jpg)](https://balanceca.nz/blogs/getting-a-tax-break-on-your-insurance) Marketing

#### [GETTING A TAX BREAK ON YOUR INSURANCE](https://balanceca.nz/blogs/getting-a-tax-break-on-your-insurance)

 One of the advantages of owning a business is the many tax deductions that aren’t available to employees. Most of these deductibles are well known, li....

[![iori](https://balanceca.nz/hubfs/trust-word-made-with-wooden-blocks.jpg)](https://balanceca.nz/blogs/new-rules-for-trust-compliance) Marketing

#### [NEW RULES FOR TRUST COMPLIANCE](https://balanceca.nz/blogs/new-rules-for-trust-compliance)

 With a new top tax rate of 39% now in place, other tax rules have also been tweaked to make sure they all align.

[![iori](https://balanceca.nz/hubfs/minimum-wage-blackboard-behind-stacked-260nw-707531416.webp)](https://balanceca.nz/blogs/minimum-wage-expect-more-increases) Marketing

#### [MINIMUM WAGE: EXPECT MORE INCREASES](https://balanceca.nz/blogs/minimum-wage-expect-more-increases)

 With the minimum wage having recently increased to $20, you might be thinking that it won’t go up again for a while. But in fact you should probably p....

[![iori](https://balanceca.nz/hubfs/1_fpwkt4jlBRwRQXnf7nFfbQ-1.jpg)](https://balanceca.nz/blogs/how-to-scale-up-your-business) Marketing

#### [HOW TO SCALE UP YOUR BUSINESS](https://balanceca.nz/blogs/how-to-scale-up-your-business)

 Scaling up isn’t just a case of letting organic growth take its course – genuine hypergrowth means achieving accelerated 20% growth over a 3-year peri....

[![iori](https://web.archive.org/web/20230129003137im_/https://balanceca.nz/wp-content/uploads/2020/02/3OfcTheoyubzRCpPbTavnz-sharon-mccutcheon-QMqE4Ckh2zI-unsplash-1024x683.jpg)](https://balanceca.nz/blogs/the-benefits-of-creating-a-holding-company) Marketing

#### [THE BENEFITS OF CREATING A HOLDING COMPANY](https://balanceca.nz/blogs/the-benefits-of-creating-a-holding-company)

 Once your business gets to a certain size and turnover, there’s real value in assessing the company structure and how to make things more tax-efficien....

[![iori](https://balanceca.nz/hubfs/GST-Return-1.jpg)](https://balanceca.nz/blogs/your-gst-return-is-due-on-the-28th) Marketing

#### [YOUR GST RETURN IS DUE ON THE 28TH](https://balanceca.nz/blogs/your-gst-return-is-due-on-the-28th)

 You need to file your GST return at the end of every taxable period (this may be monthly, 2 monthly or 6 monthly depending on the frequency you have c....

[![iori](https://web.archive.org/web/20230130124626im_/https://balanceca.nz/wp-content/uploads/2019/02/accfebp3b-1-1024x495.jpg)](https://balanceca.nz/blogs/its-time-to-gear-up-for-payday-filing) Marketing

#### [IT’S TIME TO GEAR UP FOR PAYDAY FILING](https://balanceca.nz/blogs/its-time-to-gear-up-for-payday-filing)

 Hundreds of Kiwi business owners are enjoying the benefits of payday filing – are you? If not, you’ll need to be by 1 April when payday filing becomes....

## Our Offices

#### Balance Whanganui

10 Dublin Street, Whanganui, 4500

 

PO Box 670, Whanganui, 4540

 

0800 480 062 / 06 348 0062

 

whanganui@balanceca.nz

Get Directions

#### Balance New Plymouth

141 Powderham Street, New Plymouth, 4310

 

PO Box 593, New Plymouth, 4340

 

06 7695389

 

newplymouth@balanceca.nz

Get Directions

#### Balance Stratford

199 Broadway, Stratford, 4332

 

PO Box 42, Stratford, 4352

 

06 765 6156

 

stratford@balanceca.nz

Get Directions

![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/Logo_1.png)

##### Balance Whanganui

- [0800 480 062](tel:+640800480062) [06 348 0062](tel:+64063480062)
- [whanganui@balanceca.nz](mailto:whanganui@balanceca.nz)
- 10 Dublin Street, Whanganui, 4500 PO Box 670, Whanganui, 4540

##### Balance New Plymouth

- [06 769 5389](tel:+64067695389)
- [newplymouth@balanceca.nz](mailto:newplymouth@balanceca.nz)
- 141 Powderham Street PO Box 593, New Plymouth Central, New Plymouth 4310

##### Balance Stratford

- [06 765 6156](tel:+64067656156)
- [stratford@balanceca.nz](mailto:stratford@balanceca.nz)
- 199 Broadway, Stratford, 4352 PO Box 670, Stratford, 4352

 Balance Official 2026. All rights reserved.

[mailto:hello@balanceca.nz](mailto:hello@balanceca.nz) [tel:+640800480062](tel:+640800480062)