--- title: PROOF YOU CAN PROFIT FROM GOING ‘ECO’ ON YOUR FARM description: "Sustainable business practices are good for the planet and its people, but can you make money from it? Here are three of the 2019 Ballance Farm Environment Award winners, who say – yes you can.\n\n\nFor Dannevirke’s Simon and Trudy Hales, being sustainable is about future-proofing their 970ha beef and sheep farm near Weber. As the fourth generation to work the farm, the Hales strive to build annual equity to ensure profitability – all while improving the land using environmentally friendly initiatives.\n\n\nThey have removed stock from most of the Akitio River to maintain a healthy waterway, developed a robust plan to ensure the health and safety of farm workers, and propagated native seedlings using locally sourced seeds, which will be planted to promote shrub growth and enhance the health of the ecosystem in riparian areas. Further native planting is on the cards to improve the farm’s aesthetics and reduce soil loss caused by erosion.\n\nSmall and savvy in the Naki\nFor internationally renowned biointensive gardening educator and restoration grazing consultant, Jodi Roebuck – it’s all about respecting the environment to yield results – both for the farm and financially.\n\n\nRoebuck Farm, located 11.6km south-west of New Plymouth, is a sustainable and profitable small scale working farm boasting a thriving market garden loaded with lettuce, rainbow microgreens, rocket, kale, mustard, carrot, radish and more. It’s intensive, chemical free and bringing home the bacon to Jodi’s family of four.\n\n\nJodi and his wife Tanya Mercer specialise in biointensive farming – growing more food in less space. The couple’s three hectares produces high-value, fast-growing greens with short days to maturity, achieving more return per hectare. They also run educational opportunities, including interactive on-farm activities for people interested in sustainable food production on limited land.\n\nFor this Taranaki couple, soil health and quality are top priority with all growing, harvesting and pasture management undertaken with this in mind. They’ve planted companion crops between varieties of cash crops to lighten the pressure from insects and pests. Weeds are removed by hand with help from a range of different tools, and not a spray in sight. There’s also a large amount of shelter planted on the hillside to help protect the farm from wind and reduce erosion.\n\nLeaders in the field\nTaking an eco-friendly approach has reaped environmental, social and economic benefits for the owners of Tirau’s Dennley Farms. With their sights set on a low input, low footprint farm and animal welfare at the heart of everything they do, owner-operators Adrian and Pauline Ball aim to improve people’s perception of the dairy industry by leading by example on their 194ha Waikato dairy farm.\n\n\nBy closely studying crops and soils using best practice agronomy, the couple optimises crop and animal yields without compromising environmental health. They work with nutrient suppliers to make sure fertilisers are applied, and soil is tested, at appropriate times.\n\n\nThe dry stock farm is completely off-grid, using solar power, a deep well water supply and solar electric fencing. The cropping and finishing farm, which runs along the side of the Waihou River, has 20m or more fencing setbacks to encourage revegetation of the river banks. Future plans include fine-tuning farm grown feed requirements, trialling crops and practices that reduce the farm’s footprint further year-on-year, introducing more energy-saving and cost-effective infrastructure to the asset base, and maintaining growth across the dairy platform and beef breeding enterprise." image: https://web.archive.org/web/20230129004320im_/https://balanceca.nz/wp-content/uploads/2019/09/hales_150dpi_cropped_v2.jpg --- [![Ecom](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/Logo_1.png)](https://balanceca.nz/) - [Home](https://balanceca.nz/) [![Ecom](https://balanceca.nz/hs-fs/hubfs/raw_assets/public/codfina/images/image_web/startup.png?width=60&name=startup.png) Start-ups](https://balanceca.nz/start-ups) [![Established](https://balanceca.nz/hs-fs/hubfs/raw_assets/public/codfina/images/image_web/establishedbusinesses.png?width=60&name=establishedbusinesses.png) Established Businesses](https://balanceca.nz/established-businesses) [![Agricultural](https://balanceca.nz/hs-fs/hubfs/raw_assets/public/codfina/images/image_web/agriculturalbusinesses.png?width=60&name=agriculturalbusinesses.png) Agricultural Businesses](https://balanceca.nz/agricultural-businesses) - [About](https://balanceca.nz/about-us) - [Services](https://balanceca.nz/services) [![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services_1.png) Annual Accounting & Tax Services](https://balanceca.nz/services#nav_f4) [![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services_2.png) Business Support Services](https://balanceca.nz/services#nav_f4) [![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services_3.png) Business Development](https://balanceca.nz/services#nav_f4) [![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services_4.png) Business Planning](https://balanceca.nz/services#nav_m4) [![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services_5.png) Cashflow Management](https://balanceca.nz/services#nav_m4) [![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services_6.png) Accountability Coaching](https://balanceca.nz/services#nav_m4) [![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services_7.png) Succession Planning](https://balanceca.nz/services#nav_m4) [![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services_8.png) Organisational Review](https://balanceca.nz/services#nav_b3) [![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services%20icon-9.png) Governance](https://balanceca.nz/services#nav_b3) [![](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/services-10-01.png) Specialist Māori Sector Services](https://balanceca.nz/services#nav_f4) [![](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/11_Connections.png) Connections](https://balanceca.nz/services#nav_b3) # BALANCE Take control of your finances with BalanceCA, your trusted partner for all your accounting and financial needs. 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Here are three of the 2019 [Ballance Farm Environment Award](https://web.archive.org/web/20230129004320/https://ballance.co.nz/Sponsorship-Overview/BFEA) winners, who say – yes you can. ![](https://web.archive.org/web/20230129004320im_/https://balanceca.nz/wp-content/uploads/2019/09/hales_150dpi_cropped_v2.jpg) For Dannevirke’s [Simon and Trudy Hales](https://web.archive.org/web/20230129004320/https://ifert.co.nz/case-studies/simon-hales-fact-based-farming-lifts-production-at-kereru-farm/), being sustainable is about future-proofing their 970ha beef and sheep farm near Weber. As the fourth generation to work the farm, the Hales strive to build annual equity to ensure profitability – all while improving the land using environmentally friendly initiatives. ![](https://web.archive.org/web/20230129004320im_/https://accelerateonline.files.wordpress.com/2019/07/hales-farm_150dpi.jpg) They have removed stock from most of the Akitio River to maintain a healthy waterway, developed a robust plan to ensure the health and safety of farm workers, and propagated native seedlings using locally sourced seeds, which will be planted to promote shrub growth and enhance the health of the ecosystem in riparian areas. Further native planting is on the cards to improve the farm’s aesthetics and reduce soil loss caused by erosion. #### Small and savvy in the Naki For internationally renowned biointensive gardening educator and restoration grazing consultant, Jodi Roebuck – it’s all about respecting the environment to yield results – both for the farm and financially. ![](https://web.archive.org/web/20230129004320im_/https://accelerateonline.files.wordpress.com/2019/07/roebuck_150dpi_cropped.jpg) [Roebuck Farm](https://web.archive.org/web/20230129004320/http://www.roebuckfarm.com/), located 11.6km south-west of New Plymouth, is a sustainable and profitable small scale working farm boasting a thriving market garden loaded with lettuce, rainbow microgreens, rocket, kale, mustard, carrot, radish and more. It’s intensive, chemical free and bringing home the bacon to Jodi’s family of four. ![](https://web.archive.org/web/20230129004320im_/https://accelerateonline.files.wordpress.com/2019/07/roebuck_150dpi.jpg) Jodi and his wife Tanya Mercer specialise in biointensive farming – growing more food in less space. The couple’s three hectares produces high-value, fast-growing greens with short days to maturity, achieving more return per hectare. They also run educational opportunities, including interactive on-farm activities for people interested in sustainable food production on limited land. For this Taranaki couple, soil health and quality are top priority with all growing, harvesting and pasture management undertaken with this in mind. They’ve planted companion crops between varieties of cash crops to lighten the pressure from insects and pests. Weeds are removed by hand with help from a range of different tools, and not a spray in sight. There’s also a large amount of shelter planted on the hillside to help protect the farm from wind and reduce erosion. #### Leaders in the field Taking an eco-friendly approach has reaped environmental, social and economic benefits for the owners of Tirau’s [Dennley Farms](https://web.archive.org/web/20230129004320/https://www.nzherald.co.nz/the-country/news/article.cfm?c_id=16&objectid=12238208). With their sights set on a low input, low footprint farm and animal welfare at the heart of everything they do, owner-operators Adrian and Pauline Ball aim to improve people’s perception of the dairy industry by leading by example on their 194ha Waikato dairy farm. ![](https://web.archive.org/web/20230129004320im_/https://accelerateonline.files.wordpress.com/2019/07/ball_150dpi_cropped.jpg) By closely studying crops and soils using best practice agronomy, the couple optimises crop and animal yields without compromising environmental health. They work with nutrient suppliers to make sure fertilisers are applied, and soil is tested, at appropriate times. ![](https://web.archive.org/web/20230129004320im_/https://accelerateonline.files.wordpress.com/2019/07/ball-farm_150dpi.jpg) The dry stock farm is completely off-grid, using solar power, a deep well water supply and solar electric fencing. The cropping and finishing farm, which runs along the side of the Waihou River, has 20m or more fencing setbacks to encourage revegetation of the river banks. Future plans include fine-tuning farm grown feed requirements, trialling crops and practices that reduce the farm’s footprint further year-on-year, introducing more energy-saving and cost-effective infrastructure to the asset base, and maintaining growth across the dairy platform and beef breeding enterprise.   ![image](https://balanceca.nz/hubfs/raw_assets/public/codfina/images/image_web/Logo_1.png) ##### Balance Whanganui - [0800 480 062](tel:+640800480062) [06 348 0062](tel:+64063480062) - [whanganui@balanceca.nz](mailto:whanganui@balanceca.nz) - 10 Dublin Street, Whanganui, 4500 PO Box 670, Whanganui, 4540 ##### Balance New Plymouth - [06 769 5389](tel:+64067695389) - [newplymouth@balanceca.nz](mailto:newplymouth@balanceca.nz) - 141 Powderham Street PO Box 593, New Plymouth Central, New Plymouth 4310 ##### Balance Stratford - [06 765 6156](tel:+64067656156) - [stratford@balanceca.nz](mailto:stratford@balanceca.nz) - 199 Broadway, Stratford, 4352 PO Box 670, Stratford, 4352 Balance Official 2026. All rights reserved. [mailto:hello@balanceca.nz](mailto:hello@balanceca.nz) [tel:+640800480062](tel:+640800480062) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Balance CA", "url" : "https://balanceca.nz/blogs/author/balance-ca" }, "dateModified" : "2024-01-20T21:12:51.121Z", "datePublished" : "2024-01-20T21:12:51.000Z", "headline" : "PROOF YOU CAN PROFIT FROM GOING ‘ECO’ ON YOUR FARM", "image" : [ "https://web.archive.org/web/20230129004320im_/https://balanceca.nz/wp-content/uploads/2019/09/hales_150dpi_cropped_v2.jpg" ], "mainEntityOfPage" : { "@id" : "https://balanceca.nz/blogs/proof-you-can-profit-from-going-eco-on-your-farm", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ```